In the
production of radio commercials, there are a lot of things needed for them to
be up to the professional standards in which they need to be aired. Most
commercials are made in house however; some radio stations give you the option
for them to create one for you.
The first
thing you need to consider before you start the production is how and where you
are going to create your commercial. There are a few production companies such
as SpotWorks, SP Media and RPC Audio these have the facilities and equipment to
help create your advert up to a professional level to be aired on a radio.
However; some radio stations give you the option for them to create one for
you. 
Within the
studio a voice booth is needed to record the script for your commercial. The
voice booth will be sound proof, this helps pick up the voice in better quality
and keeps other sounds out when recording. These sound proof rooms are usually
used within the radio industry, when the radio presenter is on air they don’t
want to hear other noises other than their voice that could distract them and
the audience. They are also used for live music on the radio.
An editing
workstation is also a main piece of equipment needed. These are used for
recording, editing and playing back digital audio. A mixing board is used for
changing the levels of volume, changing songs and jingles and combining
everything together.
Professional
software should be used to finally put everything together and edit it all.
There are quite a few different types of software to choose from; such as
Reaper, Audacity and Adobe Audition. The software is free except Adobe
Audition. I have used reaper before when creating jingles for my college radio
station. It was used to put my clips in the order I was happy with, cutting
clips down and adding background music.
Adobe audition and Myriad are the two most used software for large advertising companies.
Adobe audition and Myriad are the two most used software for large advertising companies.
Reaper
Audacity
