To run an advertising company a few roles are needed. In large companies there are usually a lot of people all with different roles. Although, if it is a small company most of the experts will have multiple roles.
A creative
producer supervises the production of a radio shows and creates the jingles,
sounds and audio. They can help out with the technical side of things; they can
operate the controls for the presenters. Usually they are in separate rooms to
the radio presenters so they don’t get distracted and no unwanted sounds ae
picked up whilst they’re on air.
Recording engineers
are involved with the recording, manipulation, mixing and reproduction of
sound. They make the sounds for the jingles and radio adverts. To be a
recording engineer you must understand how everything works within the studio.
For example you must be able to mix and edit, fade in and fade out music and
the voices on air. Equipment like mixing consoles, microphones and an audio
workstation will usually be used.
A Radio Copywriter writes scripts for radio
adverts. They need to know how radios are listened to, how the audience
respond, and what attracts the listeners. Usually good copywriters have been
involved with radio production in the past; sometimes they are writing scripts
and being the producer.
Voice-over artists are used for all kinds of
things, animation, TV adverts, videos games, radio adverts and a lot more.
Voice-over is a production technique used where the voice is non-diegetic. This
means the voice isn't part of the narrative and is added in afterwards. Voice
overs are also used on the radio to remind the audience of the station name. There are 3 different categories of voice overs. Voice actors (which are the most popular), these are professionals and are directed how to say the lines. Celebrity voice overs is another category, these have more an effect on the listeners because the voices are known. The last is session vocalist, these sing the jingles. For example the Wonga advert - https://www.youtube.com/watch?v=yxdbu8b4ITk
This is a link to order and buy a voice over, you
can choose from a variety of voices. http://www.musicradiocreative.com/voices