There is never a set price when creating a radio advert; the
costs can vary depending on what you want. The general costs of advertising are
£2 for every 1000 listeners, the more people that listen to the advert then the
more expensive is gets. The amount of times an advert is played and depending
on what time of day will increase the costs.
The most popular
times the radio is listened to is in the morning or around later afternoon
(drive time), if you wanted your radio advert played at these times it will
cost a lot more. The length of the advert is also a cost issue, if your advert
takes up more time than other it will be more expensive to air. Usually adverts
are about 30 seconds long; anything below 30 seconds is less money and anything
over is more.
You will need to choose a radio station you want your advert
to be played on. Depending on what your advert is about and what type of
audience it is targeted at will decide what radio station you should choose.
The station will play your advert for around a month.
Script writing, voice-overs, music, sound effects and the
equipment used to create your advert; plus trafficking costs will cost quite a
lot. For a radio station to produce and play your advert would cost around
£2,910 or £3,500 plus VAT. Advert slots
are always sold in groups, there is never only 1 sold at a time. For example if
I was to buy slots for my advert, I would get about 40 slots spread out through
a few weeks over different days. Also Key 103 play another 40 of your adverts
on their sister channel MAGIC 1152.
Here is a Key 103 rate card as an example of how many times
your advert would get played in a week, and how many times in a day.
